PayPal Banners

You've probably heard about the paradox of choice - that providing too many options can create anxiety and indecision. Well, sometimes choice is a good thing. At Publicis Modem, we typically presented PayPal with several copy and layout options so they could help guide us to the best solution.

In this case, PayPal wanted to attract developers to their upcoming conference where they were formally introducing a new open platform. The objective was to get the developers attention and get them thinking about how this open platform would create new business opportunities for them.

More aggressive.

More conservative.

More literal.

The fake-code version.